This blog collects perspectives on the election you won't find anywhere else, by political experts, based in the School of Politics and International Relations at The University of Nottingham.

Tuesday, 2 March 2010

How the internet is changing politics

One of the dullest statements about the forthcoming election is that it's going to be the election in which the internet comes into its own as a campaigning tool.

For one thing, it's not the first time we've heard it -- people said it in 2005, 2001, and even in 1997. But more importantly, as Mark Pack shows in this fascinating talk, the reason it's a boring thing to say is because the reality is much more complicated, more nuanced than this.

Mark, who was in charge of the Liberal Democrats internet campaigns in both 2001 and 2005, gave this talk as part of Nottingham's Distinguished Practitioner series, which provides our postgraduate students with an invaluable opportunity to interact with distinguished names from the 'real world' of politics and international relations.

Professor Philip Cowley